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We stand on the process.

We research every project closely, and AI helps with the research. People make the design. Art is a craft of judgment and decisions. Every stroke and alignment follows from the idea behind it.

Prototypes each step of the way

Our team delivers a working prototype before building and improves it based on your feedback.

The price before your details

The starting price is on the page. Customise your website and see the estimate before we ask for your details.

Every decision is a person’s

Our systems do the drafting and the research, and every decision about your project is made by a person.

How a project runs

  1. Strategy discussion

    We work out how your business brings in customers and how software can bring in more.

  2. Plan and proposal

    Get the plan tailored to your business goals and decide how we move forward.

  3. Approve and build

    We present you with prototypes each step of the way and build upon your approval.

  4. Launch and handover

    Watch it go live and get to work.

  5. After launch

    We keep it running: uptime watched, security patches, backups and small changes.

A website starts at S$1,000. You pay half to start and half before it goes live; above S$3,000, a third when you approve the prototype. You deal with the two founders the whole way through.